Blue Oval Connect Online Privacy Policy
General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this Web site, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you.
Information About Our Organization and Web site:
This privacy statement applies to BlueOvalConnect.com. BlueOvalConnect.com is owned and maintained by Ford Motor Company, Blue Oval Connect, Ford Communications, One American Road, Dearborn, Mich. 48126.
The business purpose of this Web site is the identification of retirees and other parties interested in receiving electronic news updates from Ford Motor Company.
Personally Identifiable Information We Collect From You:
When you visit BlueOvalConnect.com we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, zip code and e-mail address. If you opt not to provide us with personal information you can still access BlueOvalConnect.com, however you may be unable to receive Blue Oval Connect electronic communications.
Our primary goal in collecting personal information from you when you visit BlueOvalConnect.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personal information in order to verify user identity, seek opinions and respond to requests for information or assistance as well as to provide assorted offerings and services. Periodically, BlueOvalConnect.com will send e-mails or surveys to those registered with BlueOvalConnect.com. As a member of BlueOvalConnect.com, you will automatically receive these communications at the e-mail address you provide during the BlueOvalConnect.com registration process..
How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on BlueOvalConnect.com may be used to:
- Fulfill a site user request (brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information)
- Respond to your comments or requests for information
- To meet a request for or to develop new products or services
- Compile user data that is stored in our corporate database and may be used for marketing and other purposes
- Sending e-mails or surveys to the site user to evaluate offerings and services
Other (Non-Personally Identifiable) Information We Collect From Site Visitors:
During a normal visit to our site, no personally identifiable information or other information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any information. BlueOvalConnect.com collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the Web site. We collect it in order to be able to track page visits and amount of time spent on our site.
We may use session logs and banner ads or links to collect aggregate or other non-personally identifiable information about site visitors.
How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on BlueOvalConnect.com may be used to:
- Compile aggregate and statistical data to help in Web site design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
Methods We Use to Collect Information
When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
Users may be directed to BlueOvalConnect.com via banner ads or site links. Ads or site links that are placed by BlueOvalConnect.com use cookies or Web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personally identifiable information from the user.
Sharing Your Information
Personal information that you provide to us in the course of requesting a product or service through this Web site may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs or other communications from this Web site or other Ford Motor Company Web sites.
We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Vendors, contractors or partners of BlueOvalConnect.com who have access to your personal information in connection with providing services for BlueOvalConnect.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for BlueOvalConnect.com.
BlueOvalConnect.com may share your information with TEKgroup International, a Web software company, which maintains the Web site. The subcontractor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data.
Site metrics for BlueOvalConnect.com may be shared with other Ford Motor Company Web sites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
BlueOvalConnect.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its Web sites or the public.
Security of Your Information
Safeguarding information of visitors to our Web site is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.
Vendors, contractors or partners of BlueOvalConnect.com who have access to your personal information in connection with providing services for Blue Oval Connect are required to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for BlueOvalConnect.com.
Links to Other Sites
BlueOvalConnect.com provides links to other Web sites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. BlueOvalConnect.com is not responsible for the privacy statements, content or data handling practices on other Web sites.
Children's Privacy
BlueOvalConnect.com does not knowingly intend to collect personal information from children under 13 years of age. If a child has provided us with personal information a parent or guardian of that child may contact us at Blue Oval@ford.com or Blue Oval Connect, Ford Communications, One American Road, Dearborn, Mich. 48126 if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for BlueOvalConnect.com.
Contacting Us
If you have any questions, comments or concerns about this online privacy statement for BlueOvalConnect.com, BlueOvalConnect.com privacy practices, or have any questions regarding the contents of this Web site please contact us at BlueOval@ford.com or at Blue Oval Connect, Ford Communications, One American Road, Dearborn, Mich. 48126.
BlueOvalConnect.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. BlueOvalConnect.com will be happy to respond to your questions and comments.
Privacy Statement Effective Date and Revision Days
Occasionally we may update the privacy statement for BlueOvalConnect.com in order to reflect any changes to the Web site or our privacy practices. If we update this statement, the new statement will be posted to the Web site ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is February 15, 2008.